Git: Protected transits
GIT is a new cargo insurance product that covers any potential damage that may occur during transit. A new visual identity was needed to launch the product on the market and establish a clear, recognisable presence within the insurance sector. The identity was designed to communicate protection and reliability while giving the new product a modern and approachable character.
Client
Stellantis
DELIVERABLES
Logo Animations Video Social Media posts Brand Guidelines
Year
2024
Role
Creative Direction
The new visual identity was developed around three fundamental ideas: goods, movement and security. These concepts informed the logo and visual language, creating a contemporary identity that communicates protection and reliability without losing its sense of dynamism. A carefully considered colour palette reinforces this balance, building a visual presence that feels both trustworthy and approachable.
The identity extends into the communication campaign through a simple emotional proposition: peace of mind. Rather than focusing solely on the functional aspects of insurance, the campaign communicates the reassurance that comes from knowing a shipment is protected. Copywriting and imagery were developed around this idea, using simple, confident messages and carefully selected visuals to express the brand’s promise while maintaining the clarity and reliability of the overall identity.
