Git: Protected transits

Git is a new cargo insurance product that covers any potential damage that may occur during transits. A new visual identity was needed to launch this product on the market. The creative concept is entirely based on three key words: goods, movement, security. The logo and the entire visual identity reflect these three concepts, while maintaining a modern and appealing look. The color palette was carefully designed to convey a sense of trust and security in the brand. The communication campaign focused on the emotion the product aims to evoke in its users: peace of mind, thanks to shipment coverage. The copywriting was developed around this concept, and the selected images were chosen to evoke these feelings, staying true to the brand’s simplicity and reliability.