Knots: Valuable connections
Knots is a professional networking platform designed to help people discover, connect and meet with other professionals, both online and in person. By bringing profiles, meetings and video calls into a single environment, the platform creates a more direct and human way to build professional relationships and turn new connections into meaningful opportunities.
Client
Knots
DELIVERABLES
Brand Design Motion Visual identity Website UI Design
Year
2026
Role
Brand Designer
The brand identity is built around the idea of the knot: two threads coming together, crossing paths and creating a connection. This simple metaphor shapes both the name and the logo, establishing the foundation for the visual language.
The concept extends into a flexible visual system centred around the idea of threads and connections. A gradient blue palette reflects the professional environment through a range of shades, representing the different people, skills and expertise that meet on the platform. The typography follows the frayed, thread-like forms of the logo, carrying the same sense of movement and connection throughout the identity.
Profile tags become graphic elements within the system, transforming the characteristics of each professional into small visual markers. The animated thread, continuously moving through a blue gradient, brings the concept to life across digital applications, representing the connections being created between people, from online meetings and video calls to face-to-face encounters.
