Nuuma: Your journey to sustainable wellness

Nuuma is a wellness brand with a scientific foundation in molecular biology, combined with expertise in personal training and nutrition. Its mission is to support people in improving their health through a personalized approach that integrates movement and nutrition, emphasizing sustainability and accessibility. The logo embodies nuuma’s core values: elegant simplicity, organic forms, and a genuine, approachable identity. The name “nuuma” evokes Nature, Human, and Nurture, reflecting the brand’s foundational principles. Molecular Patterns are a distinctive element of the visual identity: dynamic graphics inspired by the movement of molecules in food. They convey energy, vitality, and wellness in motion, while maintaining visual clarity. These patterns enrich spaces, highlight scientific concepts, and enhance the immersive quality of the brand’s communication.

Client

Private Biologist

DELIVERABLES

Photography Branding Logo Brand Guidelines Social Media

Year

2024

Role

Creative Direction

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